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"We can provide the same evolutionary service to the majority of the neglected 20 million Small Businesses in the United States for the cost of servicing 100 of them. Our 400% markup enables us to far - far exceed the needs and desires of everyone everywhere looking to find nearly everything online. AdFor.US is 'Something Completely Different' ... far greater than the current analog system with 5000% margins that forces 75% of those community businesses OFF THE WEB ENTIRELY by segregating them from all of us patrons, while at the same time, jeopardizing our privacy & security in the real world. It's all sorts of backwards- And AdFor.US will fix it."

Joel Santo - AdFor.US

Doing 'Something Completely Different' means that we have to reorientate the way current standards and practices are viewed. We also must utilize these traditional methods in an attempt to reverse public opinion.

Each of our web links below provides a concise overview directed towards web surfers wanting to find a quick understanding of how the internet is costing all of us more than any of us can fathom.

The 'AdFor Difference' is quite simplly unraveled on the AdFor.US home website. Below, we say what no other sites on the web will say, eroding the intentional confusion & obfusication demystifing the process & algorithms meant to keep WHAT we are looking just out of our reach to garner MORE MONEY from all of us.

While other businesses enter and exit these industry segments every day, AdFor is conceptually distinguished by our complete reversal of standard marketing techniques, its’ operator & user empowerment, its’ entirely unique cross cultural capability and its’ superior real time flexibility.

Even with a 345% revenue markup AdFor.US is still $4500 less than the average campaign price. While this will surely be a competitive advantage, our largest gains will be ascribed from an as of yet determined, market size and opportunity- locked behind many barriers to entry.

Industry Analysis

While AdFor operates across a multitude of industries, our profitability resides primarily in the online marketing and advertising segments with reported revenues in excess of $140 Billion dollars a year.

Our closest relative competitors are Ad Exchanger Networks, such as those used by online Publishers Google DoubleClick, Bing Ads, AOL Ads, Yahoo Ads. Additionally, we expect conversions from transactions sites, such as: Amazon.com, Ebay.com, Craigslist, GroupOn.com, LivingSocial.com- Directory and Review websites, Social Media Advertisers.

Industry Analysis

As of this day, the digital online local advertising arena is considered to be an indeterminate whitespace overflowing with opportunity rife with profits. Estimations arbitrarily mentioned are in the vacinity of $25B for any service or solution that can bridge this ‘great digital divide’ between Local Small Bussiness Merchants and neighborhood consumers choosing to reduce their search costs by shopping online intead of within their merchant communities.

With the AdFor Solution our estimation is much higher

That said, AdFor profitability relies solely on local merchants who wish to mitigate their marketing time and expense, both in the online ecommerce segment and in the real world.

Below, our focus will be to numerically outline the overcomplication that veils the crux of this great whitespace and dubiously obfuscates the plain and simple truth that divides and segregates merchants from patrons, rather than bringing them together to open lines of communication.

Fact #1 Analog web vs Digital Web: While the internet is digital aka Real Time, the web we all use is analog aka Static. Online Marketing follows the exact same traditions and protocals as those that have been utilized over the last hundred years of marketing media.

Directories

Classifieds

Aggregators- Club, Group, Membership

Social Media- Word of Mouth, Guerrilla, Broadcast Media - including video and pod casts.

Review

Fact #2 They make more money collecting and selling your personal habits, hobbies and interests than they do from showing us the information we are seeking.

We are going to focus on Small Businesses.

Ironically, there are what should be AdFor direct competitors- Google+ Local, Bing Local and Yahoo Places as each are attempts by their respective parent organizations to carve out a slice of this enormous local whitespace. We don’t consider these to be competitors at all, as they are all slaves to their parent systems and their respective irrevocable algorithms constructed with minor variances to Search Engine Marketing (SEM) protocols.

Our closest relative competitors are essentially the entirety of these Search Engine Marketing systems, such as Google Adwords, Bing Ads and Yahoo Local Ads and their content distribution Ad Publisher Platforms as well as their subsidiary Ad exchange networks, such as Doubleclick, Nexus, etc.

97% of shoppers go online to research and purchase 76% of them go first to a Search Engine to ask their questions. Providing a formidable opportunity for organizations, wishing to make announcements- to deliver content about genuinely new & unique products for everyone everywhere. This is a perfect place to distribute Optimized content and create powered links back to merchant web presence and stores.

Google commands 87% marketshare and rakes in over $120 million a day, so we’ll use this Search Goliath Benchmarks and Systems to discern market correlation.

SEM utilizes an algorithmic system called Real- Time Bidding (RTB) to distribute merchant content according to numerous and various factors. While RTB is the content delivery system Googles AdWords is the method that divides and segments both potential patrons and highest bidding merchants. Merchants are required to place a daily, weekly or monthly budget on one (or more) campaigns.

Each of these campaigns are divisioned by 2 or more sets of keywords. The 1^st keyword sets are intended to be representative of the content being campaigned. The second keyword sets are a reflection of the merchants’ best hopes of what the audience that hopefully will be shown their content at their highest bid price. – To clarify- merchants have to identify the segmented target audience that they wish will see their content using keywords about them, such as their gender; their age; location; specific devices they use; hobbies; income; or whatever.

Once the campaigns are set, they are placed in Ad exchanger networks- Googles network is called ‘DoubleClick’.

Incalcuable billions of annual expense paid by merchants to get found online through Search Engine Optimization (SEO)

SEO cannot be pinned down to any specified criteria, so it is impossible to know for a fact how to Optimize. Essentially, SEO is trial and error- based on hundreds of subjective tactics, so there is no way to quantify the real costs of effort and time. – While there is no definitive template for Optimization, there is a consensus that every text block, every picture, every video, etc. etc. – both on and off a merchants’ website- must be marked up with attributes and keywords for Search Engine Robot Indexers to identify. Click here to see what all is entailed in Optimization.

SEO Professionals worth their salt- charge between $75- $200 per hour or may offer packages for $3,000 - $10,000 for the initial Optimization of an already built merchant website and then charge a $400-$800 monthly maintenance fee. Sure there are less expensive alternatives, but you get what you pay for. And because the Algorithm is constantly being bombarded, tedious analytics and assuming metrics are the constant gauge in the ever mutating algorithm. The Algorithm can change and wipe out all previous optimizations.

The AdFor portal houses content and provides a gateway for a direct exchange between merchant and shopper. There are but 5 clicks between Shopper and Merchant. Instead of chasing consumers all around the web and potentially showing them content, shoppers come to AdFor to find merchants content all in one place. There is no system to game. Clicks don’t count- Conversions do. Our toolset of features enables transactions to happen on the spot, while the audience is at their highest buying intent. And we do this for a minimal price in comparison to all other systems cordially hired to do the job AdFor actually does.

Our MacroStore functionality provides a very powerful direct link to each and every hyper local merchants’ complete digital presence and offers at a glance an extreme vantage of real world operations. Doubling as a multi-location hand verified directory, a venerable review panel and a customer switch panel, as well as, an automated faq.

For Shoppers

Privacy / Tracking / Targeting jeopardizing your identity, security & safety- Security, Viruses, Threats, Botnets

Highest bidder Advertisements- negating the possiblilty of real relevance, whether local or real time

Optimized content- clicks equals money to publishers so relevant information is piecemeal, creating long pathways to information discovery

Affiliate & Intermediaries- Unknown vendors and merchants are resultant of the system which encourage traffic from anywhere at all costs

Friends Lists, Push Notifications, Spam are the result of this system whose priority is DATA COLLECTION as oppossed to DATA DESSIMINATION

Expired run around linkbait- The system INTENTIONALLY divides & segregates audiences from consumer shoppers & buyers. Even more heinious is the ramifications of the the "CLICK" ecosystem. Not only does it become a priority for webmasters to collect the surfers personal data, but it also encourages the division of information, thus forcing browsing patrons to click here & click there & click everywhere to garner the entire information picture

Merchant costs are even higher

Content Manufacture- Festidiously engineering and reengineering banners, adverterorials, graphics and more trying to differentiate your brand per audience segment

Content distribution Channels- Consistently paying and pushing manufactured content through EVERY website that ANY of your suspected customers may be visiting

Content Optimization- Constantly adding, readdressing and restoring simple and basic key factors about your vastly distributed content after any & every algorithmic system updates

Content limitations - time

Group Deal Sites- with requirements (imposed by consumer traffic suppossitions) whose basis is a 50% cut in retail price and another 50% ( pre- total) value COST to Partake, these Deal Sites work on the lone premis that future NEW traffic (not conversions) will REVISIT and hopefully pay full price- the next time

Affililitates - Since web traffic is the perceived goal, and since the expense is here, there & everywhere throughout the consumer distribution channels- Advertisers take whatever traffic that they can get- regardless of where it comes from. Even unkonwn or unethical intermediaries who use bait and swith tactics or even techniques that are far worse, including intalling malware that consistently 'clicks' on a merchants website.

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Industry Analysis

Industry Analysis

For Shoppers

Merchant costs are even higher